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About Hubabble

Software should hold the back office, so you can hold the session.

Hubabble exists because coaches kept telling us the tools made coaching feel like running a tech stack. So we built one place that takes the small stuff off your plate, and leaves the conversation to you.

Two empty wooden chairs and a small table in a sunlit room

What we believe

We keep coming back to a few ideas.

We are a small team, building deliberately, with coaches in the room.

The relationship comes first

The notes you keep and the prep you do should live right next to the calendar. When the small touches are easy, your clients feel cared for.

Boring where it matters

Agreements are signed and stored, and payments are on the way. Your data is yours. The plumbing should fade into the background so you never think about it.

Warm by default

Every confirmation and reminder should sound like you. Software for coaches should feel like a calm colleague, not a dashboard.

Worn leather journal with a soft purple ribbon bookmark

Where we came from

Built alongside the coaches we learn from.

Hubabble grew out of years spent close to coaches launching their practices. We watched new coaches start out full of energy, then lose their first weeks to wiring up a calendar, a video room, a document signer, and a way to get paid.

We thought that first season should feel like a real beginning. So we built the one workspace we wished those coaches had on day one. Coaches from those first cohorts still shape what we build.

Your free Hubabble Community is open now.

Meet other coaches, ask questions, and share what is working. Plans open soon, and you'll hear the day they're ready. No spam. Just the emails you need to run your practice.

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No code yet? Email hello@hubabble.com and we'll send you one.