Kajabi alternative
The Kajabi alternative for coaches who coach humans
Kajabi is for coaches becoming media companies. Hubabble is for the one-to-one work: sessions, notes, agreements, and your own branded video room, at about a third of Kajabi's entry price.
Two weeks free, cancel anytime. You are not charged until your trial ends.
Side by side
Hubabble vs Kajabi, at a glance
Kajabi is a powerful platform, and it earns its reputation with course creators. This table sets the 1:1 coaching essentials next to Kajabi's course-and-funnel strengths, so you can see which one is built for the work you do. The green checks mark what each tool is genuinely good at.
| Capability | Hubabble | Kajabi |
|---|---|---|
| Entry price | From $99/mo, three plans | From $179/mo, or $143 billed annually |
| 1:1 coaching spine | Sessions, notes, agreements, and client relationships at the center | A coaching product exists, but the platform is built around courses |
| Client relationships and CRM | A real CRM: history, notes, and agreements per client | Lighter on relationship depth, with contact-count gates |
| Video sessions | Your own branded video room, built in | Not a documented part of the platform |
| Cut of your revenue | Zero. You keep what your clients pay you | 1 to 5% on payments when you use an outside processor |
| Courses, funnels, and marketing | Add courses later; a coach website and booking link today | Deep and polished. This is what Kajabi is built for |
| AI help | Robin, included in every plan | An aggressive AI push across the product |
| Free to try | Two weeks free, cancel anytime | Free trial, then $179/mo to keep going |
| Built for | Coaches working one to one with clients | Course creators and one-to-many experts |
Kajabi details are current as of July 2026, from kajabi.com. We keep this honest. If something here is out of date, tell us at hello@hubabble.com.
Why coaches switch
Why coaches move to Hubabble
Built around the client, not the catalog
Kajabi organizes your world around products: courses, funnels, and offers you broadcast to a list. Hubabble organizes it around the person in front of you. Sessions, notes, agreements, and payment history all live on the client, so the tool matches how one-to-one coaching actually works.
About a third of the entry price
Kajabi starts at $179 a month, priced for a media operation with a course to sell. If you coach ten people, most of that is funnel software you are not using. Hubabble starts at $99 and gives you the practice, not the marketing machine you have not built yet.
A room ready when your client books
Because Hubabble expects your work to happen live, every session opens in your own branded video room, right alongside the booking and the notes. There is nothing to wire up on the side. Your sessions and the record of them stay together.
Feature by feature
A fair, plain look at each piece
Kajabi is a serious product with a serious strength. Where it leads we say so, and where Hubabble fits the 1:1 coach better we show you why.
- The one-to-one spine
- This is the real fork in the road. Hubabble is built for the coach who meets clients live and needs sessions, notes, agreements, and a running history of each relationship. Kajabi can host a coaching product, but its center of gravity is the course and the funnel around it. If most of your week is 1:1 conversations, you feel that difference every day.
- What the entry price buys
- Kajabi's cheapest plan is $179 a month, and it climbs from there. That price makes sense when you are selling a course to thousands of people. For a coach with a handful of clients, it is a lot of funnel and email tooling to pay for and never touch. Hubabble starts at $99 for a plan that is a complete practice on its own.
- Client relationships and contact limits
- Kajabi gates its plans on contact counts, so your bill climbs as your list grows, whether or not those contacts are paying clients. Its CRM and relationship depth are lighter, since the product assumes you are broadcasting to many. Hubabble keeps a proper record per client and does not charge you by the size of your audience.
- Courses and marketing, honestly
- Here Kajabi is genuinely strong. Its course builder, funnels, and marketing tools are polished and fast to launch, and the brand carries real weight with creators. If selling programs to a large audience is the heart of your business, that machinery is worth paying for. Hubabble lets you add courses when you are ready, but it will not out-build Kajabi on the one-to-many side.
- What you keep from each payment
- Hubabble takes zero cut of your coaching revenue. You pay only the standard card processing fee. Kajabi has its own checkout, and when you connect a third-party payment processor it takes 1 to 5% of the sale on top of processing. Across a year of client payments, that adds up quietly.
Pricing
Pricing, in plain language
Kajabi starts well above Hubabble because it is priced for selling courses at scale. Before you compare, weigh how much of the funnel side a one-to-one practice actually uses.
Hubabble
From $99 / month
Three plans from $99 to $399 a month, each a complete practice. Two weeks free to start, cancel anytime. Never a per-client fee or a cut of your coaching revenue.
Kajabi
From $179 / month
Three plans at $179, $249, and $499 a month, a little lower billed annually at $143, $199, and $399. Each plan gates on how many contacts you hold, and connecting a third-party payment processor adds a 1 to 5% cut on top of processing.
So Kajabi's entry plan is $179 a month for course and funnel tooling, with your bill rising as your contact list grows. Hubabble starts at $99 for a complete coaching practice: two weeks free, then one flat monthly plan, no cut of your client payments, with Robin and your branded video room already included.
Honest fit
Who each one is best for
We would rather you land in the right place than just sign up. Here is the honest version.
Hubabble is a great fit if
- Most of your week is one-to-one sessions, and you want the tool to revolve around each client.
- You want a branded video room, notes, and agreements in one place, ready the moment a client books.
- You would rather pay about a third of Kajabi's entry price for the practice you actually run.
- You want to keep every dollar your clients pay you, with no platform cut on top of processing.
Kajabi might fit better if
- Your business is mainly selling courses or one-to-many programs to a large audience.
- Polished funnels, landing pages, and marketing automation matter more to you than 1:1 depth.
- You are building a media brand and want course, email, and checkout tooling under one roof.
We move you in
Switching is the easy part
The worry with any move is losing your clients or your history in the shuffle. You will not. Here is how we bring your practice over.
- 1
Send us a CSV of your clients and we bring them in for you, notes and history included where you have them.
- 2
We help set up your coach website, booking page, packages, and agreements so your practice is ready to run.
- 3
Your existing booking and payment links keep working while you settle in. Nothing goes dark on your clients.
Common questions
Questions coaches ask
Still deciding? Send a note to hello@hubabble.com. A real person answers.
Is Hubabble a good alternative to Kajabi?
If your coaching is mostly one to one, yes. Hubabble is built around the client relationship: sessions, notes, agreements, a branded video room, and payments, starting at about a third of Kajabi's entry price. Kajabi is excellent at selling courses to a large audience, but for a coach running ten or twenty clients, most of that funnel and marketing power sits unused.
Why is Kajabi so much more expensive than Hubabble?
Kajabi is priced for creators selling programs at scale, so its cheapest plan is $179 a month. Its plans also gate on how many contacts you hold, which means your bill can climb as your list grows even when those contacts are not paying clients. Hubabble starts at $99 and charges a flat rate for the practice you run, no matter the size of your audience.
Does Kajabi take a cut of my payments?
When you use Kajabi's own checkout there is no extra platform fee, but when you connect a third-party payment processor Kajabi takes 1 to 5% of the sale on top of standard processing. Hubabble takes zero cut of your coaching revenue on any plan. You pay only the usual card processing fee.
Can I still sell courses if I move to Hubabble?
You can add courses when you are ready, and many coaches grow into them. Just know that course building and funnels are Kajabi's home turf, and it goes deeper there. Hubabble's strength is the 1:1 side Kajabi treats as an afterthought: the sessions, notes, agreements, and relationships that make up a coaching practice.
Can I move my practice from Kajabi to Hubabble?
Yes, and you can keep coaching through the switch. Export your clients from Kajabi as a CSV, send it over, and we bring them in for you, then help set up your website, booking page, packages, and agreements. Your existing links keep working while you settle in, so clients never hit a dead end.
Try Hubabble with your next three clients.
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